We’re here to help you build .
You will be taken to Neoserra when you click this link
Our Approach
Mission
To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.
Vision
To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.
Startup/Launch
Business planning
Business Basics Bootcamp 101
Connecting with resources and opportunities
We Can Help With
Marketing
Marketing plan development
Digital presence including web design, SEO and more
Specialized focus on service providers in the beauty, health, fitness, and coaching industry
Back In Business Grant
We’ve teamed up with Paris Hilton’s 11:11 Media Impact x GoFundMe.org to bring the Back in Business Grant to small businesses impacted by the fire. Learn more here.
Applications are now closed
EVENTS
EVENTS
Hybrid - Virtual & In-Person
Certified Business Owner: Procurement Accelerator
Starts Aug 24th
What does LAUSD, LA28 and LAX have in common?
They work with certified businesses!
Learn how to get certified and put that cert to good use. Get contract ready in our no-cost Procurement Accelerator.
20 spots. 8 week accelerator. Starts week of August 24th.
NOW CLOSED.
Virtual
AI Essentials for Small Business
In this workshop, you’ll learn:
How to identify repetitive and time-consuming tasks that AI can support across different areas of your business
How to give AI the right business context and clear instructions to get better results
How to turn successful AI tasks into reusable prompts and workflows
How to review AI-generated work and use AI responsibly in your business
Q&A
Note: you will be taken to Neoserra
Who We Are
Lizzy Okoro Davidson
Director
Pasadena Women’s Business Center
Karen Li
Advisor
Social Media Marketing, Business Planning
Languages: Mandarin, English
Charles Wilson
Advisor
Creative Entrepreneurs: Film/TV, Writing, Music
Andrea Roldan
Admin
Pasadena Women’s Business Center
Asia David
Advisor
Web Design, Marketing, Sales
Alejandra Orozco
Advisor
Operations: Business Plans, Incorporating A Business, Property Management Topics
Languages: English, Spanish
The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.
DeAndra Giselle
Advisor
Solopreneurs in Health & Beauty
Mackenzie Kim
Advisor
Government contracting: Certifications & Procurement
Liz Sanchez
Advisor
Business Building, Go-to-Market Strategy, Product Development, Pricing & Margins, Investor Readiness
Sebastian De Vivo
Advisor
Access to Capital & Finance
Languages: Spanish, English
Craig Cappai
Advisor
General startup 101, Business planning, Operations, Tax Return & Financial Analysis, Cost Analysis, Financial Projections, Loan Readiness
Gina Pak
Advisor
Legal
Frequently Asked Questions
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We offer 1:1, workshops, trainings and more. All of our services are no-cost.
Please note that all 1:1 advising is by appointment and virtual.
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Step 1: sign up to become a client here: https://pccwbc.ecenterdirect.com/signup
Step 2: based on what you need, we will pair you with one or more of our advisors.
Step 3: select a date and time that works best for your virtual consultatoin
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There is no cost to access our services. We are funded in part throuhg the Small Business Administration, CalOSBA, and from the generosity of donors, foundations, and other funders.
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You can reach us anytime via email: wbc@pasadena.edu or phone 626-585-3104. For Spanish , 626-585-3132.
Get in Touch!
Schedule a free introductory call to find out how we can help your business.

