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Our Approach

Mission

To serve entrepreneurs with no cost business technical assistance in the San Gabriel Valley area and beyond by eliminating barriers and creating building blocks to success.

Vision

To set a new standard for what the Women’s Business Center can be. cultivate, nurture and position them for growth and success.

Startup/Launch

Business planning

Business Basics Bootcamp 101

Connecting with resources and opportunities

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We Can Help With

Marketing

Marketing plan development

Digital presence including web design, SEO and more

Specialized focus on service providers in the beauty, health, fitness, and coaching industry

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Funding

Financial projections

Cash flow Management

Understanding access to capital

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WEBINAR

WEBINAR

FREE WEBINAR:

Ditch The Stress: Tax Prep & End-of-Year Money Moves

In this session, you’ll learn:

  • Tax prep basics that make filing easier

  • Smart year-end money moves to keep more cash in your pocket

  • How to set up stress-free tax systems for 2026 and beyond

Sign up!

FREE WEBINAR:

Brand Like A BOSS: Crafting A Magnetic Brand That Attracts Customers

In this session, you’ll learn:

  • Tax prep basics that make filing easier

  • Smart year-end money moves to keep more cash in your pocket

  • How to set up stress-free tax systems for 2026 and beyond

Sign up!

FREE WEBINAR:

Business Law 101

In this session, you’ll learn:

  • We’ll cover:

    - Common legal matters for every business

    - Choosing the right business structure – Corporation, LLC, or partnership?

    - Contracts made simple

    - When to hire a lawyer (and how to find one)

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ACCELERATORS

ACCELERATORS

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READY LA! Accelerator

California will host the NBA All-Star Weekend, X Games, FIFA World Cup, Super Bowl LX & LXI, and the LA28 Olympics & Paralympics in the next 3 years. We want to make sure your small biz gets a piece of the pie. Learn how to get contract ready in our no-cost Procurement Accelerator.

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Beyond The Chair Beauty Accelerator

A 4-Week Hybrid Experience for Beauty Professionals Ready to Build Brands, Not Just Book Clients


L.A. Wildfire Relief Grant

Presented by:

Our center provided 50 women-owned small business with up to $25,000 in grants with support from Paris Hilton’s 11:11 Media Impact and GoFundMe.org. Meet the winners!

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Who We Are

Lizzy Okoro Davidson Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

Lizzy Okoro Davidson

Director

Pasadena Women’s Business Center

Karen Li Pasadena Womens Business Center WBC SBA Cal OSBA PCC

Karen Li

Advisor

Social Media Marketing, Business Planning

Languages: Mandarin, English

Andrea Roldan

Admin

Pasadena Women’s Business Center

Sign Up For 1:1 Advising
Asia David  Die Free Studios Pasadena Womens Business Center WBC SBA Cal OSBA PCC .jpg

Asia David

Advisor

Web Design, Marketing, Sales

The Pasadena Women’s Business Center is a division of Pasadena City College’s Economic & Workforce Development department. To learn more about this work, visit the PCC EWD site.

DeANDRA Giselle Pearce Advisor Beauty Health Solopreneur Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

DeAndra Giselle

Advisor

Solopreneurs in Health & Beauty

Mackenzie Kim

Advisor

Government contracting: certifications & procurement

Sebastian De Vivo Advisor Finance financial projections access to capital Pasadena WBC Womens Business Center PCC Pasadena City College SBA AWBC.jpeg

Sebastian De Vivo

Advisor

Access to Capital & Finance

Languages, Spanish, English

Francine Madera

Advisor

General startup 101, business planning, operations, event marketing

Languages: Spanish, English

Get in Touch!

Schedule a free introductory call to find out how we can help your business.

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